Field notes
Plain notes on the decisions you're about to make.
Scope“You don't need an app.” When that's trueMost “we need an app” conversations are a configuration problem wearing platform clothes. The five signs, the shorter list, the cheaper move.TrapsThe retainer trap, in one diagramOnce a month a number leaves your account; once a month, nothing of equal value arrives. The compounding math of an invoice with no definition of done.PricingWhat a fixed price actually protectsNot a budget cap, a risk transfer. The asymmetry buyers don't see, and how to read a fixed-price proposal honestly.SignalWhy we send work away, the mathOnce or twice a month we tell a prospect we're the wrong shop and name two firms that aren't. It's not altruism. It's the cleanest sales motion we've ever run.
All field notesUn-gated. No email wall, no download form. Read it, use it, skip the call. Titles are the plan; the writing ships when it's true.